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Classic Recap Report
March 22-24, 2024
Tulsa, OK
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2024 Toyota Classic Recap Video
Classic Expo Highlights
Classic Attendance: 110,000+
Data Capture: 2,569
Handraisers / Leads: 1,960
Vehicle / Brand Engagements
Brand Engagements: 269,709
Vehicle Engagements: 85,425
In-Vehicle Engagements: 19,580
Bonus Bucks / Owners Recap
Bonus Bucks New Sign Ups: 78
Military Appreciation Gifts: 1,250
Owners Appreciation Gifts: 1,025
Beyond Zero Highlights
Promoted Toyota’s Beyond Zero Vision to Fishing & Outdoor Audience
Over 2,000 Conservation Pledge Forms Signed
2,000+ Tree Seed Packets Distributed
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Classic Kick Off Party Highlights
Data Capture: 229
Handraisers / Leads: 199
Tacoma Dog Toy Giveaway: 200
Owners Appreciation Gifts: 140
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